When it’s time to

• Truly understand the impact of growth programs on the brand’s vitality in the marketplace…

Beacon adds a fourth metric to the sales, profit and share triad -- Management by Equity

What Beacon can do

• Assess brand differentiation and meaning
• Compared to brand benchmarks and competition
• To understand how growth programs are affecting the brand

How we do it

• Proprietary Brand Assessment study that compares brand health and equities over time against the benchmark established in the strategic assessments.