Beacon Associates - insights for growth
Photo of Hand with PenWhat We DoDeveloping strategies for growthDeveloping ideas for growthTurning winning growth ideas into concepts, products, packages, promotions.Assessing brand impactPhoto of Barn
Beacon Associates -subpage image strip
spacerAssessing brand impact

When it’s time to

  • Truly understand the impact of growth programs on the brand’s vitality in the marketplace…

Beacon adds a fourth metric to the sales, profit and share triad -- Management by Equity

What Beacon can do

  • Assess brand differentiation and meaning
  • Compared to brand benchmarks and competition
  • To understand how growth programs are affecting the brand

How we do it

  • Proprietary Brand Assessment study that compares brand health and equities over time against the benchmark established in the strategic assessments.