When it’s time to
- Truly understand the impact of growth programs on the brand’s vitality in the marketplace…
Beacon adds a fourth metric to the sales, profit and share triad -- Management by Equity
What Beacon can do
- Assess brand differentiation and meaning
- Compared to brand benchmarks and competition
- To understand how growth programs are affecting the brand
How we do it
- Proprietary Brand Assessment study that compares brand health and equities over time against the benchmark established in the strategic assessments.