Beacon Associates - insights for growth
Photo of Hand with PenWhat We DoDeveloping strategies for growthDeveloping ideas for growthTurning winning growth ideas into concepts, products, packages, promotions.Assessing brand impactPhoto of Barn
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Domino's Pizza.

“Domino's was mired in a competitive battle. We needed to understand how consumers felt about our brand and our competitors--and to use that learning to:

  1. Differentiate ourselves and
  2. Build stronger relationships with our customers

Beacon gave us a vivid understanding of the equities of each brand, an immensely powerful way to track those over time. We could see the impact of our actions and those of our competitors on our brand.

Their guidance research methods helped us use that information for development programs that gained share of pizza purchases, and built a stronger brand identity with delivered pizza customers.”

Robert Fulmer
VP Field Marketing,
Taco Bell (Formerly VP Marketing, Domino's Pizza)

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