Beacon Associates - insights for growth
Photo of Hand with PenWhat We DoDeveloping strategies for growthDeveloping ideas for growthTurning winning growth ideas into concepts, products, packages, promotions.Assessing brand impactPhoto of Barn
Beacon Associates -subpage image strip
spacerDeveloping ideas for growth

When it is time to

  • Turn strategies into ideas

Beacon applies your strategic learning and our experience to the identification and expression of ideas that capture opportunities

What Beacon can do

  • Bring perspective and experience to idea generation
  • Frame ideas as consumer propositions
  • Explore / refine those ideas with consumers
  • Screen ideas to select which will move on to formal development

How we do it

  • Preparation for and participation in idea generation — providing continuity from strategy forming learning to application as ideas
  • Expression of ideas as consumer propositions
  • Exploration / refinement of those ideas via Beacon Iterative Concept Development method
  • Screening ideas for formal development approval