Beacon Associates - insights for growth
spacer
Photo of Hand with PenWhat We DoDeveloping strategies for growthDeveloping ideas for growthTurning winning growth ideas into concepts, products, packages, promotions.Assessing brand impactPhoto of Barn
Beacon Associates -subpage image strip
spacerDeveloping ideas for growth

When it is time to

  • Turn strategies into ideas

Beacon applies your strategic learning and our experience to the identification and expression of ideas that capture opportunities

What Beacon can do

  • Bring perspective and experience to idea generation
  • Frame ideas as consumer propositions
  • Explore / refine those ideas with consumers
  • Screen ideas to select which will move on to formal development

How we do it

  • Preparation for and participation in idea generation — providing continuity from strategy forming learning to application as ideas
  • Expression of ideas as consumer propositions
  • Exploration / refinement of those ideas via Beacon Iterative Concept Development method
  • Screening ideas for formal development approval