Beacon Associates - insights for growth
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Photo of Hand with PenWhat We DoDeveloping strategies for growthDeveloping ideas for growthTurning winning growth ideas into concepts, products, packages, promotions.Assessing brand impactPhoto of Barn
Beacon Associates -subpage image strip
spacerDeveloping Strategies for Growth

When it is time to

  • Develop new brands
  • Better Understand, Strengthen or Reinvigorate existing brands
  • Drive growth with new products, or line extensions

Beacon starts your ”development” projects on the pathway to success by providing the critical direction needed to identify the best strategies.

What can Beacon do

  • Identify Opportunities
    • Assess performance of entries in existing or target categories
    • Identify points of differentiation and brand strengths / weaknesses
    • Identify brand experiences that constitute equities for client and competitive brands
    • Identify the sources of the equities in the consumer / brand interface
  • Develop growth platforms supported by the above

How we do it

Proprietary Quantitative and Qual / Quant methods for

Specialized Qualitative exploration and insights into brands and consumers’ relationships with them.