For over thirty years, Beacon clients have had the advantage of research methods that are truly effective in guiding growth initiatives.
Since 1980, Beacon has integrated qual and quant into our approaches. And varied how and to what extent each was employed to address the needs of a given project. We know about blending the disciplines to meet the needs of projects at different stages -- from concept to market. We know about combining higher level analytic methods with qualitative to add greater insight. We know about tackling projects with any level of complexity in recruiting, pre-production and on-site preparation. From challenging recruits to elaborate prep and presentation, to insightful point of sale exploration we've done it all.
Today, we combine on-line, one on one and group discussion, central location and home use, and point of sale data gathering with analyses that are uniquely tailored to guide development of concepts, products, packages, promotions, retail design and merchandising and more.
Beacon is your proven partner in gaining the insights you need to make growth happen.